What We've Been Up To

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Hi friends!

It’s been a year since Proclaim went live. Your response to ethically-made, inclusive nudes has been incredible and we’re excited to keep this revolution going.  I wanted to let you know what we’ve been up to the last few months and show you a sneak peek of our upcoming launch.

Made in LA

This summer Proclaim moved to Los Angeles!  While it was sad leaving San Francisco, my home for the last decade, it was ultimately the best decision to grow this brand in a city with a robust manufacturing sector that can meet the increasing demand for ethical nudes.  We’ve partnered with an amazing production facility here in LA that still meets our high standards for labor compliance and transparent production practices.  Thanks for your patience as we get up and running in a new city.

Expanded Size Range

You asked, and we listened.  The next Proclaim bralette will be available in four sizes:  S, M, L, and XL.  Offering a more inclusive size range is one of my biggest priorities and this is just the first step.  As we grow, I hope to continue to expand our size range to fit women of all body types.

Nudier Nudes

We’ve updated our nude palette to include even truer nude tones to compliment your skin tone. Get ready to meet Maya, Ella, and Ada, our latest nude shades.

New Styles

Our newest nude bralette drops next week, with more nude styles to come in 2019.  Be sure to sign up for emails to get notified when the latest styles go live.


It’s been a wild year since launching and what I’ve loved most is seeing this community of women come together with a shared belief that we can and will revolutionize an industry.   Diversity in fashion and making clothes thoughtfully are values that have resonated with thousands of women.  Thank you for joining us on this journey.  I can’t wait to share our latest bralette with you next week!




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