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The nude revolution is long overdue.  As a woman with brown skin, I’ve always been aware of a color called “nude” that didn’t include me in its narrow definition. It was frustrating trying to find a bra that matched my skin tone to wear under a white dress or lightweight top. In talking with other women, it became clear that I was not alone in this feeling and I decided to do something about it.

I was inspired to start Proclaim in San Francisco, where I live — a place where people are constantly questioning the way things are done and asking themselves how it can be done better. Motivated by this spirit, Proclaim has redefined the color nude and made the well-designed bra you’ve always wanted.

We are proud to make our bras using ethical manufacturing practices. Months of research went into sourcing and production planning to ensure every decision was consciously made to minimize our environmental impact. From using fabric made of recycled plastic bottles to manufacturing locally in San Francisco, Proclaim strives for transparency and accountability in how our collection is made.

We want bras that are better — ethically made and inclusively designed. Proclaim is expanding the definition of nude by celebrating real women. We’re making bras you can feel good in and feel good about.




Proclaim’s ultra-soft fabric is not only manufactured in the USA but is also made from 100% post-consumer recycled plastic water bottles.  Each year, millions of plastic bottles are not recycled and end up in landfills that impact our environment. These bottles will sit there for hundreds of years, as they will not disintegrate.  The statistics on plastic pollution are staggering: 

  • Enough plastic is thrown away each year to circle the earth four times.
  • We currently recover only five percent of the plastics we produce.
  • The average American throws away approximately 185 pounds of plastic per year.
  • It takes 500-1,000 years for plastic to degrade.
  • Americans throw away 35 billion plastic water bottles every year.

In choosing fabric, we wanted to be a part of the solution for addressing plastic waste which is rapidly filling up our landfills and oceans.

So how does a plastic bottle become fabric?  Here is a snapshot of the process that transforms waste into wonder: Plastic water bottles labeled with the #1 on the bottom are the same chemistry make-up as polyester, which is called PET, or technically known as polyethylene terephthalate.  This material is BPA-free. In the recycling process, the bottles are sterilized and turned into small flakes. These flakes are then heated and spun to form strings of yarn which are knit into our recycled polyester (rPET) fabric. All the fibers we use are certified by Scientific Certification Systems (SCS) for recycled content claims and have received the Oeko-Tex Standard 100 certification, ensuring that they are free of harmful levels of more than 100 restricted chemicals.

By using recycled polyester we divert plastic waste from landfills. What’s more, we are helping curb a cycle of reliance on natural resources, such as petroleum, which is used to make virgin polyester.


Proclaim is headquartered in beautiful San Francisco. Our bras are cut and sewn at a facility that meets the strict labor standards of the City of San Francisco and State of California. Our ethical production process is comprehensive—including paying the skilled women and men who make our bras fair hourly wages rather than per piece (a practice that often promotes quantity over quality and unsafe work conditions).  By manufacturing in San Francisco we are proud to contribute to the diverse and sustainable economy where we live.


We believe details matter.  From our poly mailers to tissue paper and hang tags, we use only Made in USA 100% recycled materials that are 100% recyclable. The poly mailer is also designed to be reused with a dual adhesive strip for resealing.