THE NEW BASICS

Just restocked: organic cotton underthings, made in LA

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flat lay of all organic cotton everyday bralette bras made in la

PROCLAIM IS FOUNDED ON THE BELIEF THAT FASHION SHOULD REPRESENT ALL WOMEN—AND BE MADE IN A WAY THAT’S GOOD FOR BOTH PEOPLE AND THE PLANET.

new arrivals
 
medium nude bralette on a white background
NEW

Organic Cotton Everyday Bralette

$62.00

6 colors available
 
organic cotton crew sock in natural made in usa

Organic Cotton Crew Socks

$22.00

2 colors available
 
proclaim organic cotton square neck bralette in maya nude medium nude caramel tone

Organic Cotton Square Neck Bralette

$62.00

6 colors available
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Material Matters

Get to know our range of sustainable fabrics.

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In the Spotlight
UNDERWEAR
 
PROCLAIM organic cotton mid rise brief in maya nude a medium nude caramel tone

Organic Cotton Mid-Rise Brief

$34.00

6 colors available
 
organic cotton high rise brief in maya nude a medium mude caramel tone

Organic Cotton High-Rise Brief

$38.00

6 colors available
 
PROCLAIM tencel Mid-rise brief in Maya nude, a caramel tone.

TENCEL™ Mid-Rise Brief

$19.00 $34.00

4 colors available
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PLANT-BASED SHAPEWEAR
 
Sustainable shapewear front of maya nude, a caramel medium nude tone, plant-based shapewear mid-thigh bodysuit. ethically and sustainably made in portugal.

Mid-Thigh Shapewear Bodysuit

$118.00

4 colors available
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loved by thousands of women

Awesome underwear!

"I never want to wear anything else!"

-Leslie G.

Obsessed

"As a 36G it is almost impossible to find bras that are comfortable and supportive and this bra is amazing!"

-Charlotte P.

Fits like a dream

"This is the softest and most comfortable bralette I have ever owned!"

-Tegan B.

Perfect pair

"I’ve replaced all my undies with these."

-Heather G.

Free shipping

Free shipping on orders over $100 (U.S. Only)

Free returns + exchanges

Enjoy hassle-free returns within 30 days