more plants. less plastic.

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PROCLAIM is founded on the principles that fashion should represent all women and can be made in a way that does good for people and the planet.

new arrivals
 
Sustainable shapewear front of maya nude, a caramel medium nude tone, plant-based shapewear mid-thigh bodysuit. ethically and sustainably made in portugal.

Mid-Thigh Shapewear Bodysuit

$138.00

4 colors available
 
3 pack white, brown, caramel organic pima cotton crew socks. made in peru.

3-Pack Organic Pima Cotton Crew Socks

$54.00
 
MAYA NUDE AND ELLA NUDE, A DARK BROWN AND CARAMEL TONE, PREMIUM ORGANIC PIMA CREW COTTON SOCKS. ETHICALLY AND SUSTAINABLY MADE IN PERU.

2-Pack Organic Pima Cotton Crew Socks

$40.00
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Material Matters

Get to know our range of sustainable fabrics.

EXPLORE
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In the Spotlight
BRAS
 
black everyday bralette in tencel

Everyday Bralette in Black

$59.00
 
Maya caramel everyday bralette in tencel

Everyday Bralette in Maya Nude

$59.00
 
ellal brown everyday bralette in tencel

Everyday Bralette in Ella Nude

$59.00
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UNDERWEAR
 
PROCLAIM tencel Mid-rise brief in Maya nude, a caramel tone.

Tencel Mid-Rise Brief in Maya Nude

$29.00
 
PROCLAIM tencel Mid-rise brief in Ella nude, a chocolate brown tone.

Tencel Mid-Rise Brief in Ella Nude

$29.00
 
PROCLAIM Mid-rise brief in black tencel

Tencel Mid-Rise Brief in Black

$29.00
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what they're saying

Awesome underwear!

"I never want to wear anything else!"

-Leslie G.

Obsessed

"As a 36G it is almost impossible to find bras that are comfortable and supportive and this bra is amazing!"

-Charlotte P.

Fits like a dream

"This is the softest and most comfortable bralette I have ever owned!"

-Tegan B.

Perfect pair

"I’ve replaced all my undies with these."

-Heather G.

Free shipping

Free shipping on orders over $100 (U.S. Only)

Free returns + exchanges

Enjoy hassle-free returns within 30 days