a rack of proclaim bras in green, black and inclusive nude tones in organic cotton with  hang tags
Shobha Philips

Why PROCLAIM's founder built nude intimates for women of color — GOTS-certified organic cotton, plant-based shapewear, made in LA.

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proclam natural organic cotton everyday bralette and mid rise brief on striped dress

My Natural Fiber Summer

By Shobha Philips

I've spent years telling other people why natural fibers matter. This summer was the first time I actually tried to live it more mindfully, all...

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Why I Started PROCLAIM - And What Nine Years Have Taught Me
Founder story Los Angeles Made in LA made in usa natural fiber update

Why I Started PROCLAIM - And What Nine Years Have Taught Me

By Shobha Philips

Why PROCLAIM's founder built nude intimates for women of color — GOTS-certified organic cotton, plant-based shapewear, made in LA.

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Relaunching the PROCLAIM Journal

Relaunching the PROCLAIM Journal

By Shobha Philips

By Shobha Philips, Founder & CEO Nine years ago, I wrote one blog post about launching PROCLAIM and then went quiet — heads-down building the...

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