Shobha Philips Proclaim Founder Inclusive Nude Ethically Made in Los Angeles


Proclaim is an inclusive nude lingerie line made in Los Angeles from earth-conscious fabrics.  We are founded on the principles that fashion should represent all women and can be made in a way that does good for people and the planet.  Proclaim is expanding the definition of nude, one ethically made bra at a time.



We design with a variety of sustainable fabrics, each with their own unique earthy-friendly properties.


Cupro is a regenerated cellulose fabric that is made from recycled cotton linter, the fluffy fiber around the plant’s seeds. These linter fibers are too small to be spun and are usually thrown away during cotton production. To create cupro, the cotton linter is dissolved and spun into new fibers and woven into this smooth, durable fabric. Given its cellulose origin and production process, it’s part of the same family of fabrics as Tencel, rayon, Modal and Lyocell. 

We love cupro because it’s a vegan, cruelty free and machine washable alternative to silk that drapes beautifully.


We use an organic cotton and hemp blend that we love for it’s natural, durable quality. Organic cotton is made without the toxic substances and polluting pesticides conventional cotton is known for. This is knit with hemp, another natural fiber we dig because it is naturally antimicrobial with a high UV resistance.

Hemp fibers are known for their strong and durable nature. The plant is also naturally resistant to insect pests and predators.


Plastic waste is a global epidemic. In the U.S. alone, 35 billion plastic bottles get thrown away in a year and can take up to 1,000 years to degrade.

In choosing this fabric, we wanted to be a part of the solution for addressing plastic waste which is rapidly filling up our landfills and oceans. Proclaim’s ultra-soft fabric is not only manufactured in the USA but is also made from 100% post-consumer recycled plastic water bottles.


We use plastic water bottles labeled with the #1 on the bottom. These bottles have the same chemistry make-up as polyester, which is called PET, or technically known as polyethylene terephthalate.

Plastic bottles are first sorted, washed and chopped into flakes. The clean flakes are blended, melted and turned into REPREVE® recycled chips. Finally, the chips enter an innovative extrusion and texturing process and get transformed into fibers.

REPREVE® is the only fiber with UTRUST, which certifies recycled content claims through traceable FiberPrint™ technology.  The fibers we use are BPA-free. They are certified by Scientific Certification Systems (SCS) for recycled content claims and have received the Oeko-Tex Standard 100 certification, ensuring that they are free of harmful levels of more than 100 restricted chemicals.


TENCEL™ is the super-soft, sustainable fabric your underwear drawer has been waiting for.

TENCEL™ fibers are produced from wood pulp from sustainably managed sources.  They have earned United States Department of Agriculture (USDA) BioPreferred® designation. 

The fibers have gained a reputation for their environmentally responsible closed loop production process, which transforms wood pulp into cellulosic fibers with high resource efficiency and low ecological impact.

This solvent-spinning process recycles water and reuses the solvent at a recovery rate of more than 99%.

We love this fabric for its soft touch and sustainable, transparent supply chain.


In 2018 we moved our headquarters from San Francisco to Los Angeles.

Our bras are cut and sewn at a facility that meets the strict labor standards of the City of Los Angeles and State of California. Our ethical production process is comprehensive—including paying the skilled women and men who make our bras fair hourly wages rather than per piece (a practice that often promotes quantity over quality and unsafe work conditions). By manufacturing in Los Angeles we are proud to contribute to the diverse and sustainable economy where we live.


We believe details matter and that when it comes to packaging, less is more. Our poly mailers, wrappers and hang tags are all Made in USA out of 100% recycled materials and are 100% recyclable. The poly mailer is also designed to be reused with a dual adhesive strip for resealing.

Even the smallest detail, like our label fasteners, are thoughtfully sourced. They are made from natural hemp fibers instead of the plastic alternative that is most common in the garment industry.

We are conscious of the impact and responsibility we have with every decision we make. We believe it's the little things that add up to make a big difference.