By Shobha Philips, Founder & CEO
Nine years ago, I wrote one blog post about launching PROCLAIM and then went quiet — heads-down building the company instead of writing about it. A lot has happened since: a full brand of inclusive intimates, the world's first plant-based shapewear, GOTS-certified organic cotton essentials, wholesale partners, and a community of women who've made "nude" mean something bigger than one shade of beige.
I'm bringing this journal back. Going forward, this is where I'll share the story behind PROCLAIM - why we make the choices we make, what's happening in ethical manufacturing and sustainable textiles, product launches, and an honest look at what it takes to build a values-driven fashion brand.
Start here: Why I Started PROCLAIM — And What Nine Years Have Taught Me.
More soon.
— Shobha
